NPS can be used as a predictor of business growth. When your company’s NPS is high (or, at least, higher than the industry average), you know that you have a healthy

relationship with customers who are likely to act as evangelists for the brand, fuel word of mouth, and generate a positive growth cycle.

NPS is a valuable metric on a strategic level, but by itself, the score is not enough to be useful or paint a complete picture.
The overall NPS system is important because it allows businesses to:  

•Ask follow-up questions as part of the standard NPS survey. By asking customers why they've given a specific score, organizations of any size can understand what they're doing well and where they could be improving

Track and quantify a score over time, creating internal benchmarks

Rally all employees around one mission-critical objective: earning more enthusiastic customers

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